Die Entscheidung, in deinem Business gendergerechte Sprache einzusetzen – oder auch nicht – kann deinen Erfolg entscheidend beeinflussen. Für manche Zielgruppen ist Gendern ein Zeichen der Wertschätzung und Offenheit, für andere kann es abschreckend wirken. Es ist eine Frage der Haltung – und der Zielgruppe.
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