Copywriting

Missverständnisse vermeiden: 5 Tipps für klare schriftliche Kommunikation im Business

von bianca.mertens

Missverständnisse kosten Zeit und Nerven. Hier erfährst Du, wie Du in Deiner schriftlichen Business-Kommunikation Klarheit schaffst, Missverständnisse vermeidest und Deine Botschaften zielgerichtet übermittelst. Mit 5 einfachen Tipps erreichst Du Dein Publikum besser und überzeugst es langfristig.

Warum du nicht gendern solltest – 7 Strategien, es richtig zu machen

von bianca.mertens

Die Entscheidung, in deinem Business gendergerechte Sprache einzusetzen – oder auch nicht – kann deinen Erfolg entscheidend beeinflussen. Für manche Zielgruppen ist Gendern ein Zeichen der Wertschätzung und Offenheit, für andere kann es abschreckend wirken. Es ist eine Frage der Haltung – und der Zielgruppe.

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